The Comfort Co's Best Black Friday Shoe Deals: Supportive Styles Up to 40% Off
Up to 40% off comfort shoes this Black Friday, with select clearance styles going even further. With savings like that across the massive selection at The Comfort Co, it could be tough to know where to start! These are the deals our team would grab first.
Every big sale always has those few finds that leave you thinking, "are they sure? Someone must've made a mistake."
This year, our Black Friday sale is FULL of them!
Should I have let my boss know instead of making a blog about it? Probably.
Can you reap the benefits before my disciplinary meeting where I'm forced to take this down? Absolutely!
We've broken this down pick by pick, category by category. Based around our tried and tested customer favorites with some deals that just might make your jaw drop.
As always, every pair on this list comes with The Comfort Co's Recipe of Comfort built in.
Buying comfort never felt so comfortable.
Keep an eye out for the Clearance badges on the cards. Those are end-of-line styles, so once your size is gone, it's gone for good. Everything else sits in our up to 40% off sale.
Our top Black Friday picks at a glance
Short on time? Here's our number one pick in each category. Scroll down for the full shortlist, with three picks in most categories.
| Category | Our pick | The deal | Why it's worth it |
|---|---|---|---|
| Boots | Revere Damascus Wedged Boot in Moss Suede | Clearance 47% off | Full-grain leather with a volume spacer to tune the fit. |
| Casual sneakers | Revere Haiti Sneaker in Peachy | Clearance 77% off | Lightweight with a pop of color, and a cushioned forefoot for all-day wear. |
| Active sneakers | Vitasole Freedom Slip-On Active Sneaker in Champagne | 30% off | A slip-on with VX Technology arch support and a springy foam sole. School run to the shops. |
| Flats | Revere Nairobi Ballet in Cherry Lizard | Clearance 83% off | A ballet flat with a cushioned forefoot and arch support built in. |
| Loafers and slip-ons | Revere Jamaica Wedged Slip-On in Black Angle | Clearance 62% off | A double gusset for easy on and off, on a subtle 1.5-inch wedge. |
| Wedges | Revere Osaka Mary-Jane in Rose | Up to 40% off | Premium leather on a natural-arch contour, with a volume spacer to fine-tune the fit. |
| Slippers | Mia Vita Cuddle Slipper in Black | Up to 40% off | Faux fur and a dual-density midsole. The gift that gets worn every day. |
| Sandals | Revere Santorini Gladiator Sandal in Black | Clearance 80% off | A leather gladiator with a removable T-bar, so it's two looks in one. |
| Slides | Revere Rio Slide in Metallic Interest | 30% off | Two adjustable straps, with strap extensions included for a better fit. |
| Flip-flops | Vitasole Venice Print Women's Toe Post Sandal in Lemon | 37% off | The pair you'll wear all summer, with hidden arch support and VX Technology cushioning. |
Boots
Fall's well underway and winter's on its way, so boots are where we'd start. All three of these are Revere, in leather with arch support built in.
Revere
Damascus Wedged Boot in Moss Suede
Full-grain leather with a volume spacer to tune the fit.
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Revere
Salzburg Zip Ankle Boot in Cognac
Full-grain leather zip ankle boot with an arch-hugging contour.
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Revere
Plymouth Boot in Toffee Nubuck/Navy Lizard
A chic low-wedge bootie with forefoot cushioning for all-day walking.
Shop the dealSneakers
Your sneakers probably clock more hours than any other pair you own, so this is where a good deal goes the furthest. Casual for the coffee run, active for the step count.
Casual sneakers
Every one of these is a clearance color with a big discount.
Revere
Athens Lace-Up Casual Sneaker in Rusty Metallic
A classic lace-up with a cushioned forefoot and a slip-resistant sole.
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Revere
Los Angeles Casual Sneaker in Gold Multi
A laser-cut, breathable upper on a lightweight midsole.
Shop the dealActive sneakers
Both are Vitasole, cushioned and made for clocking up steps.
Vitasole
Freedom Slip-On Active Sneaker in Champagne
A slip-on with VX Technology arch support and a springy foam sole. School run to the shops.
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Vitasole
Walker Mesh III Active Sneaker in White
Breathable mesh over a thick cushioned midsole. Our everyday walker.
Shop the dealFlats and loafers
Work, weekends, flights and first dates. Flats and loafers are the hardest-working pairs in your wardrobe, so they may as well be the comfiest.
Flats
Revere
Nairobi Ballet in Cherry Lizard
A ballet flat with a cushioned forefoot and arch support built in.
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Revere
Narita Mary-Jane Flats in Cognac
A leather Mary-Jane with a cushioned forefoot and arch support built in.
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Revere
Timaru Mary-Jane in Champagne Angle
Fits wide (C) widths, with stretch neoprene across the forefoot.
Shop the dealLoafers and slip-ons
Revere
Jamaica Wedged Slip-On in Black Angle
A double gusset for easy on and off, on a subtle 1.5-inch wedge.
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Revere
Genoa Stretch Loafer in Black/Black Lizard
A stretch loafer with a cushioned forefoot and a slip-resistant sole.
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Revere
Naples Wedged Loafer in Sapphire
A low wedge loafer with a cushioned forefoot, in medium and wide.
Shop the dealWedges for the holiday party season
Holiday parties, family dinners, a long lunch that turns into dinner. A wedge is the steadier way to get some height.
Revere
Premium leather on a natural-arch contour, with a volume spacer to fine-tune the fit.
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Revere
Naples Wedged Loafer in Espresso
A low wedge loafer with a cushioned forefoot, in medium and wide.
Shop the dealSlippers (the easy holiday gift)
Slippers are one of the few gifts that get worn every single day. All three are Mia Vita, with cushioning and arch support underfoot, so you're giving comfort, not just fluff.
Sandals, slides and flip-flops for your next getaway
Planning a warm-weather vacation, or just thinking ahead to summer? Some of the deepest discounts in the sale are on sandals, so this is the time to stock up.
Sandals
Revere
Santorini Gladiator Sandal in Black
A leather gladiator with a removable T-bar, so it's two looks in one.
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Revere
Como Adjustable Slingback Sandal in Slate/Slate Interest
Hook-and-loop straps, with strap extensions included for a dialed-in fit.
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Revere
Georgia Back Strap Sandal in Caramel
Premium leather, a cushioned heel and an easy hook-and-loop back strap.
Shop the dealSlides
Revere
Rio Slide in Metallic Interest
Two adjustable straps, with strap extensions included for a better fit.
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Revere
Brighton Slide in Khaki Diamond
A leather-wrapped contoured footbed with arch support.
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Flip-flops
Myth: Flip-flops can never be supportive. Myth busted: Not if they're Vitasole.
Both have VX Technology built right in. (Yes, VX Technology even lives in the flip-flops!)
Vitasole
Venice Print Women's Toe Post Sandal in Lemon
The pair you'll wear all summer, with hidden arch support and VX Technology cushioning.
Shop the deal
Vitasole
Venice Solid Women's Toe Post Sandal in Spot
Looks like a dressy toe post. Wears like something far more supportive.
Shop the dealHow to shop a comfort shoe sale (without regrets)
A sale is the best time to buy comfort shoes and the easiest time to buy the wrong ones. A few rules our team actually uses:
Buy what you'd buy at full price. If you wouldn't have wanted it last week, a big discount doesn't change that. It just makes it a cheaper mistake.
Know your size in each brand. Sizing varies between brands, and some only come in whole sizes. Revere, for example, recommends going up to the nearest whole size if you're usually a half. Check the size guide on the product page before you add to cart.
Check the footbed if you wear an orthotic. A removable footbed means your own orthotic can go in. A fixed footbed means it can't. Our guide to orthotic-friendly footwear explains the difference.
Clearance doesn't come back. The styles with a Clearance badge are end-of-line colors. Once your size goes, it's gone for good, so don't sit on those ones for too long.
Ask before you guess. Not sure about width, fit or which pair suits your feet? Our Comfort Concierges on live chat can help you choose.
Shop the Black Friday sale
Up to 40% off comfort shoes, with select clearance styles going even further.
Shop Black FridayFrequently asked questions
What are the best Black Friday shoe deals for comfort?
The best Black Friday shoe deals for comfort combine real support underfoot, an adjustable fit and a style you'll wear on repeat. This guide covers the standouts across boots, sneakers, flats, loafers, wedges, slippers and sandals from Revere, Vitasole and Mia Vita.
How much is off at The Comfort Co this Black Friday?
Our Black Friday sale is up to 40% off comfort shoes, with select clearance styles going further. The discount shows on each product page, and clearance styles are flagged on the cards in this guide.
Are Black Friday sale shoes the same as full-price shoes?
Yes. They're the same styles, with the same support and materials. Clearance styles are usually end-of-line colors, which is why the discount is deeper and why sizes don't come back once they sell.
Can I wear my orthotic in a sale shoe?
Yes, if the shoe has a removable footbed. Many Revere and Vitasole styles in the sale do, and each product page lists it. Shoes with a fixed footbed can't take an orthotic.
What if I'm not sure which size or fit to choose?
Check the size guide on the product page first, as sizing varies between brands. If you're still unsure, chat to a Comfort Concierge on live chat for help choosing.
Can't decide between two pairs? Ask a Comfort Concierge and we'll help you pick the one you'll wear the most.